"We were stitching together Twilio, Calendly, Linktree and three Google Sheets. RepLine collapsed all of it. The rep adoption curve is the part that surprised everyone." — Maya Estrada, VP of Sales, Coastline Roofing
The before
Coastline ran four-person sales teams across six regional offices. Each rep had a personal cell, a shared CRM seat, and a Calendly URL they pasted into outbound texts. When a rep left, nobody knew which leads had been in their pipeline.
The shift
In two weeks, every Coastline rep moved onto RepLine:
- One provisioned RepLine number per rep, replacing personal cells for business comms.
- One booking page per rep, with team round-robin for unowned leads.
- The full conversation history lives in the platform — when reps churn, the relationship stays with Coastline.
The result
- Time-to-first-callback dropped from an average of 11 hours to 38 minutes after enabling the AI receptionist on the after-hours line.
- Pipeline visibility went from "we ask the rep on Friday" to a live dashboard their owner reviews each morning.
- Compliance posture improved — opt-outs are enforced platform-wide, not per-rep.
What's next
Coastline is rolling out the same setup to their installer crews. Those teams don't need bookings, but they do need the unified inbox + audit trail.
Want a similar setup at your shop? Book a demo.